Beyond Technical UsabilityYou might have noticed in our recent post, Inconsistent Experience, A UX Audit Case Study, which highlighted a UX & Design Audit example…Jun 14, 2021Jun 14, 2021
Inconsistent Experience—A UX Audit Case Study.In our recent article discussing UX & Design Audits we talked about the three lenses from which we look at products during a UX & Design…May 19, 2021May 19, 2021
Why and How to Audit Your Digital Product/sIn the UI/UX domain, having access to technical, quantitative statistics is great. These statistics help to provide a window into a…May 11, 2021May 11, 2021
The Value of Knowing Your UsersWe recently discussed product value propositions (VP) and provided tips for the VP development process and for improving a weak VP on a…May 4, 2021May 4, 2021
Considering Propositions“Don’t raise your voice, improve your argument” Desmond Tutu once said… on much more important matters. However, importantly we can learn a…Apr 26, 2021Apr 26, 2021
The Value in Testing Value PropositionsIf you’ve launched a new digital product or participated in the early stages of a startup you are probably familiar with the dreadful…Apr 19, 2021Apr 19, 2021
Risky businessWe have been researching the gig-economy through different lenses for a few years now. Recently we had the opportunity to view gig-economy…Apr 12, 2021Apr 12, 2021
Consumer desirability, (data) point of viewFollowing up on our recent post about market fit with an example from an R&D project we ran in the insurance space (if you missed it, see…Apr 6, 2021Apr 6, 2021
Consumer desirabilityInnovation-driven product owners know that in order to build a successful product backed by business, designed for users, and with the…Apr 6, 2021Apr 6, 2021
Let’s talk productsHello product leaders, designers, and all those digital thinkers out there who are interested in the process of digital product design and…Apr 6, 2021Apr 6, 2021
