Title: Consumer Disirability & Market Fit. Illustration: a triangle piece enlarged on top of a box with shapes, indicating the piece should fit in a specific position.

Innovation-driven product owners know that in order to build a successful product backed by business, designed for users, and with the technology to scale, a careful exercise of balancing all three priorities is required to succeed.

User experience design and testing help to improve many aspects of a product’s usability. However, utilising UX research early in the process is key to uncovering market fit and further product opportunities.

Measuring product consumer desirability helps establish market fit and focus the product growth strategy.

The following are a few of the elements we consider in this process to avoid biases:

  1. Support market assumptions with literature and quantitative evidence.
  2. Identify shared needs in a qualitative user study including innovators, early-adopters, and early-majority.
  3. Collect and measure qualitative evidence from early-adopters supporting product values as opposed to features.

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Title: Research driven validation for user experience product design. Illustration: a robot standing facing the viewer, showing right hand palm face up and above is hanging in the air an abstract shape representing data points connectivity.

Hello product leaders, designers, and all those digital thinkers out there who are interested in the process of digital product design and development. Welcome to our space on Medium. We will be using this medium (🥁) to share with you stories from our practice. designclinic’s practice focuses on user experience research and design, including product strategy development and validation.

In our stories we will share with you some tips from product research, design, and development processes as well as examples from our work in the hope we can contribute to your learning and practice. We invite you to follow us here and on our other channels. And of course, we invite you to share your perspectives and welcome your comments and questions.

Learn more about us and connect here on Medium, on our website, on LinkedIn, and Twitter.

See you soon,
The designclinic team

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designclinic

designclinic

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designclinic is a user experience research and design consultancy.